WRITE IT DOWN. THINK BETTER.

This essay started with a small present.

I gave my friend Giancarlo an agenda.

He looked at it and asked me what the real benefit of journaling was.

It was a good question.

And good questions have a habit of staying around.

So I started reading.

Marcus Aurelius. Benjamin Franklin. Joan Didion. Adler and Van Doren. Researchers on expressive writing. Modern thinkers on note-taking and decision-making.

Different centuries. Different purposes.

Yet the same simple act kept appearing:

stop, write, think.

This essay is about why.

And perhaps about something larger too.

Because writing down what happened is useful.

Writing down what we think it means may be much more valuable.

A.C. Coppola

A. C. Coppola has spent more than 20 years working in governance, audit and risk across over 20 countries. He founded Phronesium with a simple belief: knowledge is widely available, but sound judgement is harder to find. Better decisions begin with clearer thinking.

https://Phronesium.com
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